Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today.

With detailed precedents each with full explanatory material Brands: Law, Practice and Precedents is a highly practical and unique publication.

The detailed precedents, each with full explanatory material are:

• Co-existence Agreement
• Design Commission Agreement
• Endorsement Agreement
• Copyright/ Design Right Assignment
• Trade Mark Assignment
• Consultancy Agreement
• Merchandising Agreement
• PR/ Advertising Relationship Agreement
  
  

Includes CD-ROM containing the precedents

Clive Lawrence, Partner, Clarion Solicitors

• What is a Brand?
• Legal Aspects of Brands: an Overview
• Trade Marks
• Designs and Registered Designs
• Copyright
• Performers' Rights and Moral Rights
• Passing Off
• Database Rights
• Patents and Rights Allied to Intellectual Property
• Defamation
• Creation Strategies
• Brand Management Strategies
• Brand Exploitation
• Protection Strategies
• Precedents

"written in a very flowing and readable style, the book brings together the principal bodies of the law, with a practical emphasis on how the law is best implemented ... well-written, incisive and informative, Brands: Law, Practice and Precedents is vital reading for intellectual property, commercial and media lawyers, as well as advertising and marketing consultancies, design agencies and brand managers in major companies"
In-House Lawyer

"well written ... excellent precedents with superb commentary ... excellent value for money and a text which should remain close to hand for any commercial lawyer advising on these issues"
Student Law Journal