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Law for Business

Knowhow - guidance - precedents

12 SEP 2012

Considerations for Growing your Business in Europe

 miller rosanfalck

Introduction

When you plan to take your business to another country, you should carefully take into account the cultural differences and how to deal with them. The motto "Think globally, act locally" is as valid as ever. The various levels of culture (from macro to micro) within Europe can be broken down as follows:

  • European culture/identity
  • European cultural clusters (e.g. Anglo-Saxon Europe, Scandinavia, Northern Europe Southern Europe, Central Europe and Eastern Europe)
  • National culture (e.g. the Italian culture)
  • Regional culture (e.g. the specifics of Northern Italy)

In the section below we shall look at differences at the level of cultural clusters.

Please click on the pdf below for the full article.

http://www.millerrosenfalck.com/

 

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