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Considers the principal bodies of law affecting the creation, management, exploitation and protection of brands
"written in a very flowing and readable style, the book brings together the principal bodies of the law, with a practical emphasis on how the law is best implemented ... well-written, incisive and informative, Brands: Law, Practice and Precedents is vital reading for intellectual property, commercial and media lawyers, as well as advertising and marketing consultancies, design agencies and brand managers in major companies"In-House Lawyer
"well written ... excellent precedents with superb commentary ... excellent value for money and a text which should remain close to hand for any commercial lawyer advising on these issues"
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Offers practical advice to lawyers on dealing with family business clients
Explanation of the legal and regulatory issues affecting small and medium enterprises